You may be thinking big for your wedding-day style. But
for Molly Schaul, this season it was a few little things that made her
wishes come true. Alongside J.Crew’s mix of aisle-perfect gowns, the
designer behind the brand’s bridal collection included shorts,
camisoles, minis, and even a jumpsuit—all created with your I do’s in
mind. “I have dreamt about designing a bridal line with separates since I
was a fashion student at Parsons [The New School for Design in New York
City],” Schaul says. “It gives a bride more to choose from.” We got in
touch with Schaul to learn more about how customers are responding to
her fashionable proposal.
What can you tell us about the latest collection for J.Crew bridal?
Our newest bridal collection was inspired by a beach-themed getaway. With the destination theme, we added really beautiful silhouettes—and expanded our bridal separates.Those separates include shorts! How is the J.Crew girl reacting to new ideas for the big day?
She is loving it! The J.Crew girl is all about standing out and being bold and unique, but still feminine and timeless. We have delicate lace pants, skirts, and cropped tops coming out this summer.J.Crew bridal is known for offering chic, quality designs at workable price points. What are some of the details you focus on to pull off what is a unique niche for brides?
We always make sure that we use the best quality fabrics possible. Even if the fabrics are affordable, they still have to meet our standards, which are very high. I don’t think people realize the lengths we go to in order to offer the best fabrics and detailing, which includes working with mills throughout Europe that have been in families for generations. The fit is also super important to us. We fit gowns sometimes up to four times just to make sure the fit is perfect.If a bride chooses a more traditional gown, what are your recommendations for pulling it all together and making certain the look is her own?
First, make sure the gown fits properly. A good-fitting gown is going to make a bride feel comfortable, confident, and beautiful.After that, choose unique accessories. Don’t always opt for a “bridal”-appropriate piece of jewelry or shoes. Instead, borrow a gorgeous family heirloom or find a piece of vintage costume jewelry and make your own heirloom to pass down later. When choosing shoes, go for something fun, festive, and venue-appropriate; there is nothing more cookie-cutter than a matching white satin pump.
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